EGR International

SOCIAL MEDIA + CONTENT MARKETING

 

EGR International is a marketing agency located in New York, NY, specializing in internal + external engagement solutions. Working within the engagement industry for 48 years, they’ve demonstrated a high-level of success in developing employee + customer engagement solutions for Dow Jones and S&P 500 companies across the globe. 

Serving a niche market, EGR wanted to find other creative solutions to expand their business + continue to demonstrate their thought leadership within the engagement industry. Through establishing their digital channels, a social media presence, content strategy + client experience was developed as part of their larger marketing strategy to heighten their brand awareness, communicate their mission and values, and ultimately gain potential clients. 

 

 

CLIENT

EGR International

DESIGN & CREATIVE DIRECTION

Morgan DeBoest, B.Johnston & Co

PHOTOGRAPHY

B.Johnston & Co

 
 
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Inspired by their digital goals and their need speak to the next generation of engagement practitioners, a digital modern look was established as part of their larger brand, using geometric visual elements, clean typography and industry lifestyle imagery.

 
 
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After determining their digital brand elements, a social media presence was developed through curation of industry content, building relationships with their online community and utilizing dynamic digital assets.

 
 
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To further enhance their digital channels and nurture potential client relationships, a custom content strategy was introduced utilizing custom landing pages, white papers, blog posts, video animations, infographics + email communications.

 
 
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