Sandoz President’s Club
EVENT BRANDING + BOOKLET DESIGN
Sandoz is a global leader in generic pharmaceuticals and biosimilars that work to help improve the lives of people. They research and develop better healthcare solutions that plays a leading role in driving access to medicine worldwide.
As part of their mission to improve people’s lives, they provide their own employees with a trip each year to reward them for their passion and commitment. For their 2017 program, they sent their employees to Costa Rica, which included arranged airfare, day-to-day activities + special accommodations to make them feel truly appreciated. The term “Pura Vida”, which translates to “Pure Life” was used in their event branding to offer perspective on what’s truly important in life – helping the lives of others.
DESIGN & CREATIVE DIRECTION
Diana Aroca, Sarah Thompson, B.Johnston & Co
Sandoz, B.Johnston & Co